04 / Marketing
A campaign waiting for a brief. Content that needs a consistent voice. Results that deserve a closer look. Give your marketing a colleague who learns what matters to your company.
Discuss this roleA place in your team / Role 04
For founders, marketing teams and agencies with a clear offer and a growing list of work to prepare. The role starts with your positioning, approved claims, audience and business priorities, then turns that context into a repeatable working rhythm.
The responsibilities
Choose a first responsibility, agree the expected output and define the way it will be reviewed.
Organise the research you provide, review authorised customer feedback and examine relevant public sources. Separate observed needs from hypotheses and identify questions for your team.
Hand-over: an audience brief, source references and messaging hypotheses.
Translate your priorities into a content calendar with themes, formats, owners and review dates. Reuse approved material thoughtfully across the channels in scope.
Hand-over: an editorial calendar and production briefs.
Prepare articles, social posts, landing-page copy and campaign messages using your brand guidance and accepted examples. Flag statements that need evidence or approval.
Hand-over: channel-specific drafts and a list of claims to confirm.
Connect the audience, offer, message, channels and measurement plan in a campaign brief. Prepare asset requirements and proposed test variants for the people who will approve and run the campaign.
Hand-over: a campaign dossier with draft assets, dependencies and review points.
Map an agreed email sequence, draft the messages and prepare segmentation rules using authorised audience information. Your team approves recipient eligibility, copy and sending.
Hand-over: sequence drafts, audience criteria and a send-review checklist.
Bring authorised campaign and website data into a consistent report. Explain metric definitions, compare agreed periods and distinguish observed changes from untested explanations.
Hand-over: a performance summary, data limitations and proposed next experiments.
Example briefs / A starting point
These are proposed assignments to shape an introduction. Your pilot is defined around your own project, files and review process.
Example 01 / The next campaign
“Prepare the launch of this offer. Use our positioning, propose the message and bring back a campaign our team can review.”
The offer, target audience, brand guide, approved claims, launch date and budget parameters.
Your marketing lead approves positioning, claims, budget and activation.
Example 02 / A consistent content rhythm
“Turn our existing expertise into a month of useful content that sounds like us.”
Accepted content examples, source material, audience questions and the channels in scope.
Your team validates factual claims and approves each publication or send.
Example 03 / The monthly readout
“Help us understand what happened in our campaigns and where to focus next.”
Authorised analytics exports, campaign objectives, metric definitions and the comparison period.
Your team decides which recommendations to test and approves any budget changes.
The working rhythm
01
Establish the audience, positioning, tone of voice, approved claims and the outcomes your team values.
02
Develop the agreed briefs, calendars and drafts, with sources and review points attached.
03
Your team approves activation. Review the available results and record which conclusions should shape the next assignment.
Your environment
Bring your content library, CRM, email and reporting environment. Connector availability, account permissions and data access are scoped and tested during the pilot. Publishing, sending messages and changing campaign budgets require the authority agreed with your team.
A clear working relationship
Other roles / The same considered approach
A colleague for the drawings, quantities and coordination questions that keep your projects moving.
A colleague who develops the visual direction, designs the pages and brings the approved experience to life on the web.
A colleague for the features, fixes and integrations on your backlog, working within the conventions of your codebase.
Private access / Marketing
Tell us about the work, your current environment and the person who would review the result. The first assignment starts there.
Request an introduction